Bread and Water for Africa UK is supported by Advent of Change for second-year running
– this time with an innovative children’s charity advent calendar.

Bread and Water for Africa UK are delighted to announce that they have joined Advent of Change for a second-year running, as part of a unique children’s advent calendar for Christmas 2019, alongside 23 other charities.

Last year the celebrity-endorsed social enterprise Advent of Change launched the first-of-its-kind charity advent calendar, which supported 24 charities, including Bread and Water for Africa UK. By the end of 2018, the movement had raised £100,000 for the charities, and even received an award from the Prime Minister in recognition of outstanding contribution to charitable causes.

This year the calendar is returning, alongside four brand new products. Bread and Water for Africa UK are proud to join the Advent of Change movement again for 2019, as part of their new Children’s Advent Calendar.

The 2019 Advent of Change Children

Each day of this alternative advent calendar represents a 50p donation and describes how that gift could be used, giving the recipient a ‘feel-good feeling’ when seeing exactly how they’ve helped – from feeding the hungry to looking after animals from around the world.

It is designed for everyone to enjoy and understand – each door features a coloured shape to help little ones find the right one, plus child-friendly language is used throughout, showing younger family members that they have the power to make a difference. There is also a mini-game to find hidden reindeer over the month.

Turning Christmas consumerism upside down

Advent of Change started with one person, and a little idea: to take a product built to receive, and reverse its purpose to give instead – an idea that quickly captured the imagination of many others.

The innovative social enterprise caught the attention of John Lewis & Partners, who this year will again be stocking the calendar in stores throughout the country and online. Dan Cooper, Partner and Head Christmas Buyer at John Lewis & Partners, said:

“In my role, I get to see some really interesting and exciting new products, but the Advent of Change advent calendar really stood out to me as an incredibly innovative way of giving back during the festive season. The original was a huge success with our customers last year, so we’re really excited to announce new additions to the collection this year, including a year-round wall calendar and one for children.”

Advent of Change has also secured a number of exciting endorsements from household names such as Sir Richard Branson, Joanna Lumley OBE, Greg James, and Lawrence Dallaglio OBE.

This year, Founder, 27-year-old Kristina Salceanu, hopes to more than double the amount raised last year, and help a total of 72 charities. She said:

“Advent of Change began with one simple idea: to give the gift of giving at Christmas. And that small idea has captured the imagination of so many people already, and we really do believe that this simple concept has the power to change the world.

“We’re a non-profit with a mission: to help make the world a more fair, equal and sustainable place. We aim to create the world’s kindest products, and we are extremely proud to be representing Bread and Water for Africa again in 2019!”

Open up to change this year

The Children’s Advent Calendar is available to buy online via the Advent of Change website and John Lewis & Partners, plus John Lewis and Waitrose stores across the country. The calendar costs £16.95, with over 70% of the sale price of this product going directly to charity – 50p going to each charity per calendar.

Buy at Advent of Change website Buy at JohnLewis.com