Fundraising Best Practices Regardless of how you’re raising money, who your donors are, and how much you’re trying to raise, there are some useful tips which apply to any fundraising activity: Understand the charity, and how you’re making a difference This is perhaps the most important consideration. By having a complete understanding of how you will be making a difference, you’ll be far more likely to successfully ask for donations. Enlist help from friends and family This doesn’t just mean asking for sponsorship; encourage those around you to make the most of their own networks and promote your fundraising campaign. Make the most of social media In 2018 this is an absolute must, and will allow you to reach a wider audience, perhaps picking up some unexpected donations along the way. Continue fundraising after the event According to JustGiving, 20% of donations come in after an event. Be sure to utilise any positive publicity surrounding your event, and convert this into more donations!